According to Tim Cook's official Twitter account, his Christmas Eve message underscores the growing trend of AI-powered personalization in digital holiday communications. Leading tech companies are increasingly leveraging artificial intelligence to tailor festive messages at scale, creating more engaging user experiences and driving higher customer retention during the holiday season. This trend presents significant business opportunities for AI startups and enterprises focused on marketing automation and customer engagement solutions, as cited in Tim Cook’s December 24, 2025 tweet (source: @tim_cook).